About Us


Founded in 2011, the Association of Professional Fund Investors was created by and for its membership. It enables professional fund investors to share ideas, ensure best practices and network with their peers.


Our Aim

APFI is dedicated to the advancement of the interests of professional fund investors and voicing the collective perspective of its members concerning key topics and trends within the global asset management industry.


Our Focus

At its core, APFI serves as a forum for its members to drive the development and the exchange of global best practices in the areas of research, analysis, due diligence and selection of asset management products. APFI seeks to build strong collegiate relationships among its members through a global networking framework. APFI advances the voice and perspective of the professional investor to industry dialogues on product development, regulatory and distribution topics concerning the global asset management industry.

APFI strives to enhance the competitiveness and overall quality of asset management products in the marketplace through its members continuously demanding exceptional quality from asset managers. Further, APFI seeks to ensure first class client servicing, reporting and transparency from asset managers.

APFI believes that the inclusion of the investors’ viewpoint is crucial to the sustainable growth of the asset management industry. APFI acts to ensure the continued recognition of the importance of professional fund investors and advance their role within the asset management industry.

APFI is independent of commercial interests and is owned and controlled entirely by its members.


Our Philosophy

There are some simple truths that APFI members see as central. Certainly there are others and we invite new members to add ideas but here are the basics:

  • Funds are bought by professional fund investors, not sold to them.
  • Hot concepts are the basis for short-lived bubbles; APFI members seek to isolate funds and their managers that have sustainable investment merit.
  • A strong competitive environment for funds is crucial, of which open architecture is a key component.
  • A well thought out, sophisticated approach to fund research is forward looking and past performance is only a limited aspect of the selection process.
  • There is no ‘right way’ to analyse and select funds – APFI members utilise a broad range of techniques and methodologies.
  • Professional investors work most effectively in an environment of independence and objectivity.


APFI Board and Leadership

mussieMussie Kidane
APFI Director, Co-Founder and Swiss and BeneLux Representative
Pictet & Cie.




Mr. Mussie Kidane is the head of fund selection at Pictet & Cie. The team is responsible for selecting best-in-breed managers across all asset classes for Pictet Wealth Management unit globally. Mr. Kidane and his team partake an active role in the portfolio construction of the bank’s fund-based discretionary mandates. In addition, Mr. Kidane runs a US$1.5billion absolute return fund-of-fund for Pictet Wealth Management clients. Prior to joining Pictet in 2006, Mr. Kidane was analyst & portfolio manager within the fund selection and multimanagement team at LODH & Cie. Mr. Kidane graduated from the University of Geneva with a double Master’s degrees in Econometrics and in Finance. He is also a CFA charter holder.

Jauri Häkkä jauri-1
APFI Director and Nordic Representative
Widhaby Advisors




Jauri leads the Nordic activities of APFI and has more than 20 years experience in portfolio management, fund research and manager selection, having held senior positions at major firms in the region, including Director and Portfolio Manager at Nordea Asset Management in Stockholm between 2006 and 2016. He is also a Certified EFFAS Financial Analyst (CEFA).

jbJon ‘JB’ Beckett 
APFI Director and UK Representative
New Fund Order and Scottish Widows




Known as ‘JB’, a fund selector for nearly two decades, a writer and presenter on fund selection and governance. Author of the book ‘#NEWFUNDORDER’. A gatekeeper for one of the UK’s largest insurance platforms, with a portfolio of senior consulting roles including Chartered Institute for Securities and Investments, Ambassador for Transparency Task Force, think tanks, non executive, columnist and macro writer.

Riad Daniels
APFI Lead, South Africa Chapter and Africa and Middle East Representative
GT Capital




Riad has over 20 years’ financial services experience, having started his career at Old Mutual as an Investment Analyst. He later worked as a quantitative analyst at both Investec Asset Management and Coronation Fund Managers. He subsequently moved to Riyad Capital in Saudi Arabia as a portfolio manager responsible for all third party asset manager research and overseeing their global assets. He managed their conventional and Sharia fund of funds, their Gulf fund and institutional global mandates.

Riad returned to South Africa as a consultant to Acsis, assisting in developing and enhancing their investment process before joining Sanlam Multi Manager International as a Portfolio Manager heading up their global research capability. At GTC, Riad is responsible for portfolio strategy, asset allocation, portfolio management as well as investment consulting. Riad received his Bachelor of Commerce degree in Financial Accounting from the University of Cape Town in 1996, and is a CFA charterholder.

Adam Choppin
APFI Lead, United States Representative
FIS Group, Inc




Adam Choppin is a global equity analyst at FIS Group, a $5bn Philadelphia-based manager-of-managers specializing in emerging and entrepreneurial managers. Mr. Choppin joined FIS in May 2013 where he is the primary analyst for emerging and frontier markets strategies on both the manager research and investment strategy teams.

From 2008-2013, Mr. Choppin founded and ran a boutique investment advisory firm which advised on private investments in South America, Africa, and the Middle East. Previously, Mr. Choppin worked for several U.S. Government agencies including as a trade and economic affairs liaison in Iraq, Afghanistan, Cape Verde, Sierra Leone, Ghana, and Mozambique. Most notably, in 2008 he organized the first official U.S. Government trade mission to Iraq in over 25 years.

Mr. Choppin earned his B.A. in International Relations from the University of Southern California (USC); his M.A. in International Economics and Business from Yale University; and a post-graduate Diploma in Finance from the London School of Economics.

Bev Shah
APFI Adviser
City Hive




Bhavini ‘Bev’ Shah, is the Founder and CEO of City Hive, the only professional network dedicated to uniting, supporting and championing women at all levels of asset and investment management. Prior to setting up City Hive she clocked up over fifteen years’ in the City at some of the world’s largest financial institutions – Aviva, Aviva Investors, Merchant Securities (now part of San Lam UK), HSBC, Bear Stearns & Lehman Brothers. She has extensive multi-asset multi-manager investment and governance experience as a portfolio manager and research analyst with a 360-degree understanding off the industry having held positions on both sides of the fence (platform, asset manager and private client investment manager). She holds a BSc (Hons) in Economics and Accountancy from City University (CASS). As a British-Indian dyslexic woman, Bev’s strength is diversity.



roland-meerdter-1Roland J. Meerdter
Door Co-Founder




Prior to co-founding Door, Roland was the Managing Partner of Propinquity, a consultancy providing strategic research and advice to asset management companies. Roland was a Managing Director and global head of fund research and due diligence for Deutsche Bank. He started his career as an analyst with a multi-family office.